Wilde River Studio Shan

Hey, I’m Shan.

I’m the designer behind Wild Theory. I have always been drawn to the beauty around me and have nurtured my sense of creativity since childhood. My appreciation for aesthetics has led me to pursue a career in creating beautiful brands for women across the globe.

Wild Theory was founded on my dream of creating beautiful branding for women in business

I envisioned using my ethereal design style and thoughtful approach to branding to accelerate conscious businesses in the modern age.

Since launching in 2019, I've had the pleasure of working with women-owned businesses around the globe. I take the time to get to know each client on a personal level, so we can create a brand identity that truly reflects their unique essence.

I believe that conscious businesses are the future, and I’m committed to helping them succeed through thoughtful and strategic branding.

Being able to connect with passionate visionary founders, helping dreams take shape through soul-led strategy and intentional design, is truly so satisfying. Every collaboration teaches me something new about how beauty shows up differently in each person, brand and perspectives.

These experiences have shaped how I approach branding - it's about diving into the world of each individual’s mind and bringing out the fire that drives the passion in what you do and why. Creating visual stories that feel genuine and make an impact for each unique brand.

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The beauty of your wildest dreams is that it’s your purpose to fulfill them.