Soul-led branding for visionary founders.

Let’s build a brand that reflects your truth and calls in your dream clients.

Helping visionary founders align their identity with purpose. Through strategy, design, and intentional storytelling.

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Meaningful brands are built with strategy

The most impactful brands don’t just look good, they feel right. They know what matters. And everything they create is rooted in clarity, intention, and purpose.

OFFERINGS

Brand Strategy

Custom Logo Design

Brand Identity

Web Design & Development

Client Love Notes

  • Lilian at Soulful Atelier

    Working with Shan was such a beautiful and seamless experience from start to finish. She truly captured the soul of my brand in a way I didn’t even know was possible. The brand strategy felt so aligned and intentional, and every design decision—from the custom logo to the carefully curated visuals—reflected my vision perfectly.

    Shan’s ability to adapt and incorporate meaningful elements, like the Patung font, made everything feel personal and purposeful. I especially fell in love with Version 2—it was absolutely perfect for my brand.

    I’m beyond happy with the final outcome and feel so confident moving forward with this stunning, cohesive identity. Thank you, Shan, for your incredible creativity, intuition, and care. I wholeheartedly recommend working with her to any creative soul ready to elevate their brand.

  • Shari at Sharii

    Shan, thank you so much!! I honestly couldn’t be happier with how everything turned out. The entire experience of working with you has been such a joy from start to finish.

    You completely nailed the brief and captured the identity of my brand so beautifully. Everything just feels so aligned. The direction is clear, strong and so well thought out and I really appreciate how you articulated the vision in such a grounded and inspiring way.

    The logo is absolutely stunning!! I’m genuinely in love with it. It feels chic, elevated, and so me. Your work has this natural sense of elegance and timelessness but still feels modern and fresh which I adore.

    I’ve honestly felt so supported and excited throughout this whole process. You’re so talented and working with you has been incredibly inspiring. Thank you again for bringing this vision to life. I’m just so excited about it all!

  • Danielle at Scala Merchandising

    I just want to say a big thank you, Shan. I’ve been going through everything now that it’s all wrapped up and I’m honestly still blown away. From the start, you completely got the vision and brought it to life so beautifully.

    The creative direction was spot on and the Brand Strategy Deck... wow wow wow... Your descriptions were so thoughtful and just nailed it. I still can’t pick a favourite part because it’s all so good.

    Thank you again for all the love and detail you put into this. I’m so happy with the outcome and truly loved working with you!

HOW IT WORKS

My projects are designed to be a simple, soulful process to gain clarity and ease.

  • First, we’ll dive deep into your vision, values, voice, and ideal audience. With an in-depth Brand Strategy Workbook, helping you clarify your mission, mood, and unique positioning. All of this becomes the foundation for your brand’s visual direction.

  • Once your creative direction is locked in, I’ll bring your brand to life. Whether we’re working on a logo, full identity, or fonts, I lean into that strategy-first clarity to design with purpose. You’ll receive a refined brand presentation and together we’ll refine until it feels whole and aligned.

  • When design is complete, we’ll gear up for a confident launch. I’ll prepare your Brand Guidelines with color codes, fonts, and the final files so you can roll-out with ease. Then, we’ll map your launch strategy so your brand connects meaningfully and consistently with your audience.

Free Soulful Business Discovery Workbook

Download this workbook to find clarity, confidence, and spark before your next brand move.

START YOUR JOURNEY